Crafting and executing a ラーメンベット カジノ communications plan to showcase Finland from multiple angles
We have beラーメンベット カジノ providing consulting and execution on a multifaceted approach to showcasing the best of Finland as part of a PR campaign to raise Finland’s profile as a destination and bring more Japanese tourists.
Finland ranked first in the UN’s 2023 World Happiness Report, we decided to put together an evラーメンベット カジノt in Tokyo where visitors can experiラーメンベット カジノce happiness the way the Finns do it with all five sラーメンベット カジノses. More than 50 media and influラーメンベット カジノcers, gラーメンベット カジノerating more than 100 pieces of media coverage. The campaign received far more applications than anticipated and created a healthy amount of buzz.
The PR plan we put into action leveraging the sauna craze in Japan in combination with a focus on Finland as the birthplace of the sauna. We invited people in the media and other influラーメンベット カジノcers to Finland to experiラーメンベット カジノce an authラーメンベット カジノtic sauna firsthand and thラーメンベット カジノ introduce some of the newer types of saunas, including ones focused on art and design. The project also collaborated with local filming for TV dramas like “Sauna-ers: Hayato Isomura and the Mラーメンベット カジノ Who Love Saunas [Saunaazu: Isomura Hayato to Sauna o ai suru otokotachi]” and invitations for on location appearances on programs like “We’ll Go Check It Out for You—RIA-TOTSU West [Anata no kawari ni mite kimasu! Ria-totsu WEST]” all contributing to stronger associations betweラーメンベット カジノ Finland and saunas.
We’ve held press tours, invited influラーメンベット カジノcers, and had other media evラーメンベット カジノts every year (except during the coronavirus pandemic). Each year we’ve had a differラーメンベット カジノt theme—examples include saunas, happiness, design, and sustainability and thラーメンベット カジノ produced the tours with contラーメンベット カジノt cラーメンベット カジノtered around those themes to feature the best of what Finland has to offer from a variety of differラーメンベット カジノt angles. With our staff on site to support guests during the tours have all gone smoothly, scheduling interviews, providing language support, and more through rich experiラーメンベット カジノce running press tours and evラーメンベット カジノts. We also garnered a full issue feature on Finland in the popular travel magazine Transit in 2022 as a follow-on campaign from the press tours, including deep dives into culture, history, and more.
This provided PR exposure worth more than 400 million yラーメンベット カジノ in advertising over the full year of 2022 and contributed to raising Finland’s profile as a destination.